TUGAS BAHASA INGGRIS
How Economic Factors Affect Consumer Behavior Are you losing customers and blame online sales? When I visit businesses with slow sales I hear many excuses for why they have so few customers this month. It seems they are willing to blame online sales, the local government policies, or even the local council. Their comments only serve to highlight the fact they do not understand that the current economic factors have more to do with the customers behaviour than any of those other factors. Money is not spent if the customer is worried about their future. The single biggest factor for consumer behaviour spending patterns is how secure they feel their short-term future is regarding savings, employment and home payments. The more insecure they feel about the economy, the more they will pay down debt or keep money for the rainy days. This ‘happiness’ factor is measured by the consumer confidence index which is reported daily showing how secure the consumer believes the futur...